Value Proposition Design: How to Create Products and Services Customers Want

How to spot a real value proposition

It has become fairly common to hear the term “value proposition”. It is often featured as a component of a sales and marketing strategy in various ways, such as: advertisements, white papers, case studies or within sales collateral. In fact, the term has become quite familiar, yet when a series of value propositions are evaluated it becomes clear that not all value props are created equally. In...

How to find out what your customers really want.

You can’t really get to know your customers until you really get to know your own company. That cycle begins with presales. We showed the VP how to discover the pain, challenges, and opportunities in her organization. She learned how to create surveys that her sales and presales teams could instantly access and deploy to match every sales situation. The presales part of the engagement cycle ena...

Customers as Innovators: A New Way to Create Value

Applying Computational Intelligence - How to Create Value

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Developing Rural Healthcare Services: How to Create Efficient Services Using Service Design Methods

This paper presents a workshop model that can be used to develop digital healthcare services in rural communities. The workshop model is based on a case study done in South Africa in the context of health-related information and communication services. Participants in this case study were semi-trained home-based health caregivers working in rural communities. The research was structured around ...